Performance Marketing Manager (m/f/d)

Grow with us! Start your career at IU!

We are looking for an experienced Performance Marketing Specialist (m/f/d) in fulltime (40 hrs. / week) who will be a key contributor for managing and driving exceptional results on Paid Search and Paid Social for IU Akademie. This role demands a growth-minded, out-of-the-box thinker, thriving on analyzing data, implementing best practices, and delivering impactful campaigns within our most important marketing channels. The position can be carried out fully remote within Germany or at one of our office locations in Germany.

• Develop, implement and optimize top-notch SEA and Paid Social account setups to maximize cross-channel CLV outcome.

• Monitor, analyze and optimize campaign performance, championing a data-driven test-and-learn approach to scale.

• Collaborate closely with data and tech teams, applying up-to-date best practices with a strong focus on leveraging AI solutions for sustainable growth.

• Analyze and report on KPIs and emerging trends, extracting actionable insights to inform business decisions.

• Stay at the forefront of the performance marketing ecosystem, proactively adopting and implementing the latest beta solutions and industry best practices.

• Contribute to a collaborative and knowledge-sharing environment, fostering a culture of continuous learning and professional development within our performance marketing teams.

• A minimum of 4 years proven experience in an operational performance marketing role focusing on SEA and Paid Social, ideally with a lead-generation background.

• Proven track record of generating impactful results on Google Ads, MS Ads, Meta, TikTok etc., demonstrating a deep understanding of campaign management and optimization best practices.

• Passion for the ever-evolving digital marketing landscape, with a willingness and strong curiosity to test, implement and scale AI-driven solutions.

• Strong analytical and problem-solving skills, with a demonstrated ability to translate insights into actionable and strategic recommendations.

• Ability to effectively collaborate with cross-functional teams in a remote setting to successfully drive initiatives and achieve shared goals.

• Excellent communication skills in english and german with the ability to effectively convey complex information to both technical and non-technical audiences.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!